Below are three case studies I have selected, covering the following sectors: early education centre, fashion brands and catering brand.
Whether developing topics independently or collaborating with others, or whether building an account from scratch or taking over an existing one, I am able to quickly identify what sets a company apart from its competitors and promote those strengths.
Case 1
Early Learning in Australia
Year
2025
By drawing on the brand’s signature colours of sky blue and purple, I successfully conveyed the daily life and philosophy of this early learning centre.
Rather than simply posting individual images and videos, I specialise in using design techniques to develop a creative identity for an account, whilst ensuring the homepage maintains a consistent and visually appealing style.
Case 2
Tenniswear Brand in Australia
Year
2026
I built this account from scratch. To portray the rise of a fashion brand, my early management strategy combined stylish photography with playful designs, whilst maintaining a consistent colour palette and aesthetic throughout.
This effectively showcased the brand’s elegant yet confident attitude, establishing a broad reach for its subsequent marketing campaigns.
Case 3
Catering Business in Australia
Year
2024
I once helped a friend build the brand’s social media presence during the early stages of their new restaurant. I have used deep yet warm tones to infuse the restaurant with a relaxing atmosphere, whilst also reflecting the ethos the restaurant aims to convey.
By showcasing their diverse menu, behind-the-scenes glimpses of the kitchen, and giveaways designed to engage the local community, the brand achieved a 65% increase in visibility within four months.
REDNOTE (Chinese Social Media)
If you’re looking to expand your reach into the Chinese community, my experience will be a real asset.
Case 1
Personal Branding
Case 2
Year
2025
Year
Homeware Brand
Case 3
2024 - Early 2026
Year
Fast-food Chain
Case 4
2024 - Early 2026
Year
Outdoor Brand
Early 2026
I helped the founder of a small business coaching firm successfully build a following of 3,000 on Rednote within four months. Don’t worry about non-Chinese users struggling to gain visibility on Rednote—let me help you craft the perfect brand image.
I managed the brand’s Rednote account for this Melbourne-based homeware brand, renowned for its vibrant colours and distinctive style. By adapting the brand’s tone and content, I have helped to raise its profile within the Chinese community.
I built this account from scratch to over 2,000 followers, taking sole responsibility for content conception and design. Given its fast-paced nature, I tailored the content specifically to young audiences such as university students, ensuring that every promotional campaign was a resounding success.
From coming up with the concept and filming in-store, through to editing and publishing, this account has garnered a huge amount of engagement, directly driving consumers from the Chinese community to the physical stores.
