Early Learning Centre
in Australia
2025
( )
The Challenge
The visual layout of the original content was disorganised, making it difficult to engage readers; whilst the shop’s physical facilities are state-of-the-art, its social media presence has failed to match this standard.
My Role
Content Creator & Account Manager
My Action
By drawing on the brand’s signature sky blue and purple palette, I brought the early learning centre's daily life and philosophy to life with a relatable, community-driven content strategy. Rather than just posting ad-hoc updates, I structured the weekly lineup to highlight key pillars: fun educator highlights, essential childcare subsidy guides for parents, rich curriculum showcases, and exciting teasers for upcoming venue openings. This approach significantly elevated the brand's professional reputation and local awareness, directly driving 25% increase of family leads.
Tenniswear Brand
in Australia
2026
( )
The Challenge
Launching as a brand new brand in Australia; the client’s budget was too limited to hire a tennis court for filming.
My Role
Content Creator & Account Manager
My Action
I built this account from scratch, successfully shaping the visual identity and launch momentum for the fashion brand. To maximize a limited production budget, I creatively repurposed existing assets from the global headquarters—breathing new life into them through vibrant clothing and accessory collages, interactive split-screens, and nostalgic Polaroid-style layouts. This refreshed aesthetic, paired with a cohesive color palette, beautifully captured the brand’s elegant yet confident attitude.
To turn this visual pull into tangible growth, I integrated a targeted paid ad strategy alongside engaging giveaway campaigns. This multi-layered approach quickly drove high awareness, established a broad audience reach, and laid a solid foundation for all subsequent marketing efforts.
Catering Business
in Melbourne
2025
( )
The Challenge
Launching as a brand new restaurant in Melbourne; the general public was unfamiliar with this niche Asian cuisines.
My Role
Content Creator & Account Manager
My Action
I helped to build this new restaurant’s social media presence from the ground up during its launch phase. I used a warm tone across the grid to infuse the account with a relaxed, welcoming atmosphere that perfectly reflected the venue's ethos.
To quickly anchor the restaurant within the local community, I centered the content strategy on its iconic Chapel Street location—incorporating neighboring streetscapes and dynamic video cuts of the passing 78 tram to build strong local recognition. The content plan blended diverse menu showcases with behind-the-scenes kitchen glimpses.
Additionally, I hand-picked and coordinated over 30 top local influencers to dine in-store while running targeted giveaways. This combined strategy drove a 65% surge in brand visibility within four months, delivering a massive boost in local awareness and sustained foot traffic.
Coffee Shop
in Melbourne
( )
2026
The Challenge
The visual layout of the original content was disorganised, making it difficult to engage audiences; A lack of attractive presentation of the coffee shop’s products and services.
My Role
My Action
I visited the coffee shop to gather footage, including baristas brewing pour-over coffee, preparing lattes and making matcha lattes, whilst encouraging staff to appear on camera.
The content I produced maintained a colour palette—neutral with grey undertones—that complemented the café’s interior.
During my first month in charge, the account produced three high-traffic posts, each with over 10,000 views.
Content Creator & Account Manager